Writer. Creative Strategist.
Armchair Anthropologist.
I’m a writer, editor, creative strategist, and visual communicator with 30+ years of experience in marketing, design, packaging, and digital content (promotional & editorial). I help small businesses and creative solopreneurs build their brand voice, rethink their websites, and create visual and written content. Analog is my first love, so I also enjoy collaborating on printed projects, providing creative direction and feedback, as well as editorial polish.
I also write fiction. I’m currently revising a coming-of-middle-age novel that explores one woman’s reckoning with grief, changing friendships, and her choices along the way.
What I Do
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As a creative strategist, writer, and problem solver, I’ve learned that great work is always an ensemble production. It’s difficult to stoke the fire—that spark that brought you to your work—if you’re trying to be all things to all facets of your business. This is where I come in. I’m a sounding board, a collaborator, and a creative co-conspirator, someone to help you strategize, understand your place in the market, create useful products, and meaningfully connect with your clients and customers.
• Brand + Product Positioning
• Brand Messaging + Voice
• Marketing Operations
• Campaign, Content + Event Ideation
• Website Copy (& Layout Consulting)
• Content Writing + EditingI collaborate with a network of talented creatives—designers, web developers, writers, and marketers—who bring ideas to life. If I can’t do it, I usually know someone who can.
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I’ve always been a lover of words. As objects. As flashes of understanding and relating. I see and appreciate the absurdity in the everyday. Anxiety has been the motor humming along in the background of my life, and creative writing is the only way to keep it at bay. I’m obsessed with the friction between people and place, a theme you’ll see throughout my writing.
• Fiction
• Creative Nonfiction
• Memoir + Personal Essay