Writer. Creative Strategist.
Armchair Anthropologist.
I’m a writer and creative strategist with 20+ years of experience in advertising, design, retail brand management, and marketing. I help SMBs strategize creatively and manage their big marketing picture, from brand and product positioning to building a brand voice to rethinking websites and creating visual and written content.
I’m also a pre-published writer of fiction, creative nonfiction, and memoir, orbiting around the alchemy of people and place. I am revising a novel that explores one woman’s reckoning with her expectations and legacy as she approaches middle age.
What I Do
-
As a creative strategist, writer, and problem solver, I’ve learned that good work is always an ensemble production. It’s difficult to stoke the fire—that spark that brought you to your work—if you’re trying to be all things to all facets of your business. This is where I come in. I’m a sounding board, a collaborator, and a creative co-conspirator, someone to help you strategize, understand your place in the market, create useful products, and meaningfully connect with your clients and customers.
• Brand + Product Positioning
• Brand Messaging + Voice
• Marketing Operations
• Campaign, Content + Event Ideation
• Website Copy (& Layout Consulting)
• Content Writing + EditingI collaborate with a network of talented creatives—designers, web developers, writers, and marketers—who bring ideas to life. If I can’t do it, I usually know someone who can.
-
I’ve always been a lover of words. As objects. As flashes of understanding and relating. I see and appreciate the absurdity in the everyday. Anxiety has been the motor humming along in the background of my life, and creative writing is the only way to keep it at bay. I’m obsessed with the friction between people and place, a theme you’ll see throughout my writing.
• Fiction
• Creative Nonfiction
• Memoir + Personal Essay
Follow Me on Instagram at @kimtidwellwrites
